|Why don't we show the price? Retailers have the legal right to set their own prices independently, however some manufacturers place restrictions on how those prices can be communicated. Since our price on some items is lower than the manufacturer's minimum advertised price, the manufacturer does not allow us to display it until you take further action, such as placing the item in your Shopping Cart. The steps required depend on the details of the manufacturer's minimum advertised price policy. Adding the product to your cart will not require you to purchase it, as you can easily remove the product if you decide not to complete the transaction.